The omnipresence of digital information is overwhelming. Billboards, web advertisements, viral marketing, social media – advertising is an inescapable presence in the contemporary society to the point where it has become an expected, practically ignored part of the modern landscape. We have developed, as a species, a steadily growing immunity to commercial messages and cues, prompting advertisers and marketers to increase the speed, frequency and force of the messages they deliver. Positive Void, an LED artwork using the “persistence of vision” technique, seeks to co-opt and undermine this pervasive force by electronically animating images of what is increasingly lacking in 21st century lives: nature, love, the senses and the life force.
Aluminum, LED, PCB board, CPU, LED driver, Power supply
1600mm (H) x 1700mm (W) x 220mm (D)