HSBC MPF 10th Anniversary


HSBC, 2010


HSBC Headquarters Media Façade, Hong Kong

Design Brief

To celebrate the 10th anniversary of the implementation of Mandatory Provident Fund (MPF) system in Hong Kong, and to further strengthen the bank’s leading position in MPF market, HSBC commissioned LEDARTIST to design a branding experience with LED lighting on the façade of its Headquarters Building in Hong Kong. The lighting design integrated iconic elements of the corporate brand with an LED media façade, showing key visuals and messages of the campaign. A custom set of special motion graphics were also designed for the bank’s celebration ceremony.